Product Launch Strategy

Launch With Momentum. Stay There.

The Problem

Most new product launches fail not because the product is bad, but because the strategy is wrong. Without the right keyword seeding, the right PPC structure, and the right review velocity — your new listing sinks to page 15 within weeks and never recovers.

Our Solution

We engineer launches using a phase-based approach that builds sustainable momentum from Day 1. We don't spike and crash — we ramp strategically so that the organic rank you earn in the first 30 days becomes the floor, not the ceiling.

In the pre-launch phase, we optimize your listing, build out your initial PPC infrastructure, and create a review acquisition strategy that is fully TOS-compliant.

Launch week we're watching your BSR, keyword positions, and ACoS in near real-time, adjusting bids and budget daily.

What's Included

  • Pre-launch keyword targeting and listing optimization
  • PPC campaign setup designed for launch velocity
  • TOS-compliant review acquisition strategy
  • BSR and keyword rank tracking (daily during launch)
  • Post-launch rank maintenance campaign
  • 30, 60, and 90-day performance review

How It Works

01

Pre-Launch Prep (30 days out)

Optimize listing, set up PPC infrastructure, and develop review strategy.

02

Launch Week

Execute campaign, monitor BSR and rank daily, adjust bids in real-time.

03

Momentum Phase (Days 8-30)

Scale winning keywords, harvest negative terms, and push for page 1 positions.

04

Post-Launch Sustain

Maintain rank, continue review velocity, and optimize for profitability.

Ready to Stop Competing and Start Winning?

Get a free, no-obligation audit of your Amazon account. We'll show you exactly where you're losing money and how to fix it.